You could consider why seek help updating your present company website? Yes, your present company website looks outdated set alongside the competition but does a credible, compelling website design really matter? Reluctantly, you seek out a style firm to provide your firm’s website a renovation, but you are not completely convinced that the new design will generate new business. Despite your skepticism, an array of studies show a well-built website will generate better customer traffic and an improved graphical user interface increase conversion – generating new business at an exponential rate. But how? Just how can something as superficial as your company’s website design impact the success of a company? There are numerous reasons why a well designed website will attract your ideal customer and prompt dialogue with your firm. These highlight the five key components that the web designer should keep in mind when designing a website:
Possibly the main part of a website could be the navigation. The navigation of a website could make SEO or break a niche site, which will be particularly true for robust websites with many pages. Website navigation typically includes a navigation bar or list of labels that differentiate the pages of the website. Good navigation must be no problem finding and comprehend – making for quick and easy travel through the entire website. When designing navigation, web site designers sometimes get carried away with designs and fancy typefaces. Generally, over-simplified navigation maximizes simplicity for a greater range of customers. An excellent tip is that the firm’s website navigation must be so intuitive even your grandmother can understand it.
If your company has an emblem and that logo is utilized frequently in publications materials (i.e. business cards, pamphlets, letterheads, etc.), then a logo, logo/brand colors, brand messaging and imagery employed for print should be carried over into the website design. It’s very important to your customers to manage to recognize your brand in all kinds of communication so they really associate your brand position and promise with your business. Often when the visual communication changes with a brand, it can cause customers to feel uncomfortable, that may make them produce a negative association with your company.
Reading Patterns and SEO
Most folks are comfortable reading a website exactly the same way they read a book, from top to bottom, left to right. Web developers also take this into consideration when designing for a website. Many designers ensure that you place the main informative data on the upper left hand column. This will help get the message across more effectively for website visitors who could be current or potential customers. But what many people don’t know is that placing important info in these aspects of a website also improves search engine optimization (SEO). Whenever you include important company-related keywords into the HTML-based text, search engines such as for example Google and Bing are able to crawl your website easily, increasing your search engine placement and giving your website and firm more overall visibility.
This content of your website is very important to reasons besides the fact it literally communicates your company’s brand position and promise. You will find other essential elements which are considered when a copywriter creates the content and the designer creates the complementary visual environment for the content. Making the message short and to the level, yet warm and welcoming (depending on the industry) helps the reader to remember the message easier. Also, when there is too much text on a typical page, the page becomes visually cluttered which makes it more burdensome for a reader to physically read the page, let alone remain enthusiastic about reading the page. By streamlining the content, the designer is then able to insert the writing into their design, which typically includes plenty of negative space. This empty space lets the reader’s eyes rest so they cannot tire of reading.
Building trust among your customers is very important, but won’t happen if you really get to understand them and what they value. Marketing tactics can behave as a dialogue with potential customers, which will be a smart way to find more about your clientele’s needs. By strengthening dialogue with customers, you can implement what positively resonates using them in your brand-new design. By making your website look more welcoming and trustworthy to visitors, you will see the traffic to your website increase, and an improvement in new business leads through website conversion.
The Internet can be a scary place for those who are far more used to doing business face-to-face. It could recreate haunting scenes from the movie “The Matrix”, which might be great for certain industries. Most businesses though are looking for something more welcoming than the usual confusing labyrinth of letters and numbers. Website design is a superb way to produce a user-friendly environment where people come for helpful tips and best practices. If a website is designed and managed properly, customers will continuously return to your website and conduct business with your company.