Before diving into the planet of social media marketing, look at this valuable advice: don’t be everywhere! As tempting because it seems to become listed on every existing social media site there is, you only won’t have enough time to accomplish so. Plus, more important than quantity is quality-keeping your audience engaged. Even if you’ve joined a dozen sites, if none of those work to widen your reach, turn contacts into customers, and boost your sales, your efforts will be in vain.
And because it’s recommended that you join only two to three social media sites, you have to be very picky. You have to select those that will continue to work best to your advantage and offer you everything you need. Facebook, Twitter, and Google+ might be on the surface of the listing of popular social sites but this is not a certain guarantee that they’ll help your organization online. To create the best choice, you have to first understand the different types of social media.
The three forms of social media:
· Communication – Under this category, we have blogs and micro-blogging sites, which provide venue for updating content in the form of text, video or graphics. Additionally, it gives the opportunity to create about a certain topic while allowing people to give comments and interact with the information provider. Examples include WordPress, Blogger, LiveJournal, Twitter, Tumblr, TypePad, and Posterous. Another subcategory is social networking, which involves an online community that connects by sharing content, interests and activities. Facebook, LinkedIn, and Meetup are some examples.
· Multimedia – Multimedia sites are for sharing and distributing multimedia content such as photos, videos, and audio. Flickr, YouTube, Skype, Photobucket, and Pinterest are some sites that fall under this category.
· Collaboration – The next type include wikis and social bookmarking sites. Wikis follow exactly the same concept while the encyclopedia, providing a success of details about different topics. Google Maps Scraper It provides for creating and editing of informative content. Wikipedia is the main example. Social bookmarking sites, meanwhile, lets users store, organize, manage, and share web pages found on the internet. StumbleUpon, Delicious, Digg, Google Reader, and Reddit are top social bookmarking sites.
Given that you understand the fundamental forms of media sites, the next step is to learn which factors to consider. Consider these following questions:
Where are your potential customers?
Each site has its own unique culture, attracting a certain sector of consumers. LinkedIn, for instance, caters to professionals, and will be your very best bet if they are individuals you wish to touch base to. Younger casual netizens, meanwhile, is found on Facebook and Twitter.
Which kind of content do you wish to share?
Social sites use different architectural structures, meaning each has its own means of letting users share content. Have you been looking at video marketing? YouTube is the most effective option. Pinterest and Instagram are great for those who’ll be sharing lots of photos to attract customers. For text and links, Twitter and Facebook are the perfect platforms.
Simply how much time and budget have you got?
Time and budget also play a role in your decision. You’d have to review the sites’features as well as marketing platforms. Although some provide free advertising, others require a fee. Some sites are more time-consuming to control while others would only take a portion of one’s time for you to use and maintain.
Understanding different structures of social media and considering the abovementioned factors can help you land the most effective choices for the social media marketing needs.