Can be your IT Solution Provider or Managed Service Provider (MSP) business social?
One effective way to create a powerful following for your MSP on Social Media platforms such as for instance Twitter, Facebook and LinkedIn would be to consistently provide your followers with good quality and relevant content.
Many IT businesses mistakenly believe that this content has to be of their own creation. Understandable, but very few IT businesses that I am aware have the full time or resources to dedicate to producing content on a full-time basis.
So so what can you do when it comes to content that’ll attract an audience?
One way to attract a faithful tribe on-line is to become a curator of content – filtering and aggregating good relevant content from your own sources.
This is easier than you think buy Twitter followers. Chances are that, like me, you read plenty of interesting articles by others on a day-to-day basis which could well be strongly related your intended audience – an audience that features clients and potential clients.
With this particular in mind, it’s unlikely that you will end up in short supply of content to share.
The question now remains – how best to generally share this pleased with your followers without overwhelming them?
Bad Examples of Content Curation
We’ve all seen examples of businesses where in fact the “Social Media Guru” for that corporate brand has woken up and pumped out a huge amount of links in one go. Whilst those links may well be of interest to followers, they tend to get ignored as a result of overwhelming level of them.
Don’t fall under this trap. Instead, drip feed your content.
Drip feeding social media content
Drip feed your content to your audience during the day allows them to digest it slowly as opposed to make an effort to gorge in one go.
Social Media tools such a Tweetdeck and HootSuite have the capacity to schedule status updates for Twitter, Facebook and LinkedIn – but if you have plenty of interesting content, when and what you have scheduled becomes confusing.
This is where in fact the social media tool Buffer comes in to play.
Using Buffer to drip-feed content
Buffer is really a free app that allows you to make a buffer (the clue is in the name, eh?) buy Facebook page likes as high as 10 updates for Twitter, Facebook or LinkedIn over 3 days – longer time frames can be found in a Premium version – that will then be posted on the course of a trip to pre-defined times of one’s choosing.
Along with the Buffer web-site, you can find plug-ins for your web-browser allow one-click buffering of interesting content you will find, and you may also e-mail yourself at a unique Buffer email address with content you need scheduled – useful if you find interesting content on the iPad or another mobile device.
Tracking clicks on your own content
Along with integrating with your favourite URL shortening tools – such as for instance bit.ly – Buffer also generates statistics on the links you’ve shared to ensure that you will see how many individuals clicked through and re-shared those links. Very helpful for analysing the sort of content your followers are interested in.
Using Buffer makes sharing useful, relevant pleased with your Social Media audience a whole lot easier and more effectively.
Once you obtain to the habit of sharing relevant and interesting content as you read it, thus providing valuable information to your followers, you’ll start to create a powerful following of people who are interested in what you need to share.
Whilst the former owner of an award winning IT Managed Service Provider, Richard Tubb works together MSPs to simply help them increase sales, take on employees and develop relationships with key industry contacts. There isn’t to complete it alone anymore – contact Richard and have a discuss your requirements and how he is able to help you.