Small Business marketing using Instagram
Instagram is an on the web mobile application that is employed for sharing photos and videos. Instagram is following in the footsteps of Facebook and Twitter and has fast develop into a popular social media marketing tool. Instagram was originally developed so that folks could apply different filters to photographs that they’d taken on their cellphones and will allow them to easily upload and share these photos with friends (or account followers) using the Instagram application. Recently video was introduced to Instagram it is now able to be uploaded, but Instagram movies are restricted to between 3 to 15 seconds long.
Why are businesses embracing Instagram?
There are many than 300 million Instagram users worldwide.
Approximately 70 million photos are uploaded per day.
The account is’free’to setup so there are low barriers to entry.
It is really a medium that enables for quick sharing of content 24 hours a day.
What kind of success have businesses achieved using Instagram?
Businesses such as Levis, L’oreal and a huge selection of others have been able to use the tool to:
To increase awareness of their products and services.
To increase brand recognition.
To showcase their community and pro bono work to inspire and attract prospective customers to engage making use of their product, service or brand.
Run successful promotions, competitions and giveaways.
Small Business marketing success with Instagram
Instagram seems to be particularly popular with product based businesses because visual nature. Many businesses which are product based such as clothing, jewellery, make-up or even food based business have achieved success using instagram space caption. The reason being the application provides for photos to be posted and shared of individuals either wearing or using these products. For instance, a food manufacturer might post photos of someone cooking with, sharing meals, or entertaining friends employing their food products. This success isn’t exclusive to big brands as much small businesses have been able to leverage the ability of Instagram to engage their clients. For instance, Melbourne based café The Kettle Black had over 45,800 followers in March 2016 they’ve achieved this through the utilization of attractive photographs of their food and images of cafe meals that Instagram users would be attracted to, as well as using hashtags that foodies, food bloggers and other Instagram users would be thinking about or search for.
Bloggers, social media marketing stars and media personalities have amassed a faithful following online with hundreds and sometimes tens and thousands of people following their Instagram accounts. This’influencer’group means there are several eyeballs there prepared to see your product or service. The audience has already been built for you. The engagement has already been formed and tapping into this by having your product uploaded onto their Instagram feed or featured by a blogger or popular Instagram account holder can help you to grow your audience more quickly. Therefore taking the time to identify key’influencers’in your industry and tips on how to tap into this is important.
Hashtags – What’re they?
How would they be utilized to increase business exposure?
I declare that if you should be enthusiastic about getting onto Instagram you invest some time in advance doing your Hashtag research. Hashtags are tags that you could add in a caption of a photograph that you upload. To produce a hashtag you need to use the # symbol at the front end of the tag and adding a keyword or several keywords without spaces after the hash symbol. For example, you could post a product image of set of jeans. Your hashtags could be: #fashion #style #jeans #lovethatstyle. You may already be familiar with hashtags as they are also popular on Twitter but if you should be not take a look online to see some types of how they’re being used. The purpose of the hashtag is always to tag your photo to a topic or topic category that is’searchable’or’popular’on Instagram.
No spaces in your hashtags
No special characters may be used in your hashtags E.g.!@$&
Instagram carries a powerful search feature so if posts are set to’public’you need to use hashtags to tag your photos and videos so that the content becomes easier to locate and becomes more accessible to the public. That means when someone runs a research and is exploring that’search phrase’your content might be discovered which leads to more individuals discovering about your organization or brand.
Some hashtags are popular so it’s important to identify those who are most strongly related your industry. Desire to of the game is actually to get people talking, liking, following and sharing your content. Hashtags help to get the word out if used effectively so take the time to discover how to make use of these to get the most effective out of your content.