The entire world of wireless has exploded in the past 2 decades, presenting opportunities at every turn for new types of performing old tasks. Among the most popular mobile communications techniques is SMS, or text messaging. SMS means Short Messaging System, the protocol behind texting on mobile networks. This began as a service provided by mobile phone companies to make the most of their existing network bandwidth and has grown to become one of the very common types of staying in touch.
The only way for SMS messages to achieve their final destination is to feed the right carrier’s network. Usage of these networks is gained through sms gateway what are known as SMS gateways. These systems will be the first step in routing a text message to a customer’s handset. Companies known as SMS aggregators or SMS gateway providers contract with mobile providers to be able to bind their particular gateways to networks and sell this capacity to interested clients.
Selecting the most appropriate SMS gateway provider is an important step in ensuring that a company gets what they need from an SMS service. The market for SMS aggregation is still a comparatively young one. There are always a wide selection of differences in options, quality of service, and pricing. Shopping around and finding references that could attest to an aggregator’s abilities are imperative to a business getting the most out of their foray to the fertile ground of SMS.
A good SMS gateway provider will have the ability to offer more than one way to access their gateway. The most common methods include web interfaces, allowing an incredibly user-friendly way of sending bulk SMS, and API, which is a group of commands that may be used in computer programming to provide existing software the ability to use an SMS gateway. The more ways an aggregator gives its clients to access their services, the more flexibility clients have in implementing their SMS strategies.
When performing pricing comparisons, companies should look not only at entry level pricing, but also at what type of discounts can be found if their needs demand scaling up later. Some providers operate on a credit-based system. Depending on the destination of a text message, more than one credit may be required. Other providers charge per message. This cost is normally higher priced than a single credit, but without certain requirements of paying more for many places.
Using SMS gateway providers to bridge the gap between commercial interest and consumer is an important component of this digital world. It is estimated that over 82% of Americans now own cellular devices that have the capacity of receiving SMS traffic. This makes texting a lucrative way of advertising and customer service.